Apple lists the price as 699 dollars
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Apple presented the new generation of iPhones at a live event in California. Compared to its predecessors, the prices are particularly surprising. You can find all information in our news blog.
Apple showed three new iPhones: the iPhone 11, the iPhone 11 Pro and the iPhone 11 Pro Max. The iPhone 11 will cost 699 dollars. The iPhone 11 Pro starts at $ 999 and the iPhone 11 Pro Max starts at $ 1,099.
In Germany, the iPhone 11 with 64 gigabytes of memory will be available for 799 euros. Apple sells the Pro from € 1,149 and the Pro Max from € 1,249. The new models will hit the market on September 20th.
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Above all, all devices should stand out for their cameras. Another highlight is the A13 bionic chip. It should be the fastest smartphone processor to date.
In addition, Apple presented a new iPad, a new version of the Apple Watch and its streaming services Apple Arcade and Apple TV +. The services are said to be available for about five dollars a month each. You can read all information about the event in our news blog.
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You can find more information here in our summary
The Apple event in the news blog to read
iPhone 11 Pro and iPhone 11 Pro max: These are the prices
8:34 p.m.: The iPhone 11 Pro is available from $ 999. The 11 Pro Max starts at $ 1,099. The devices can be pre-ordered from this Friday and will be delivered from September 20th. Apple also announced that users can submit their old iPhones to get the new smartphones cheaper.
Apple is making sure there are tons of good options across the board with this pricing. #AppleEvent pic.twitter.com/pLKwpekSTw
– UrAvgConsumer (@UrAvgConsumer) September 10, 2019
8:31 p.m.: To highlight the camera of the new iPhones, Apple shows several videos that are said to have been shot by professional filmmakers. This shows that Apple wants to appeal to photo and video lovers with its device. The smartphones should also be produced in a particularly environmentally friendly manner.
8:20 p.m.: The iPhone 11 Pro and the iPhone 11 Pro Max come with three cameras: wide angle, telephoto lens and ultra wide angle (120 degrees). All three cameras have a resolution of 12 megapixels. If you want to cut videos on the device, you should find more functions for this on iOS 13. The Face ID function is also to be improved and can be used from several angles.
8:17 p.m.: The iPhone 11 Pro should be able to use users four hours longer than the iPhone Xs. The iPhone Pro Max should be usable five hours longer than the iPhone Xs Max.
8:13 p.m.: According to Apple, the processor should work even faster and more efficiently than its predecessor. Above all, Apple praises the device’s machine learning capabilities. The battery should also last longer. The new A13 bionic chip is also built into the iPhone 11 Pro and iPhone 11 Pro Max.
8:09 p.m.: In addition, Apple is presenting the iPhone 11 Pro and the iPhone Pro Max. They come with three cameras, in four colors and a glass housing. The iPhone 11 Pro has a screen diagonal of 5.8 inches (458 ppi). The iPhone 11 Pro Max has a screen diagonal of 6.5 inches (458 ppi).
The iPhone 11 costs $ 699
8:04 p.m.: The battery of the iPhone 11 should last an hour longer than that of the iPhone Xr. The battery of the iPhone Xr is 2,942 mAh. Apple lists the price as 699 dollars.
7:59 p.m.: Apple has installed the A13 Bionic as the processor in the iPhone 11. It should be both the fastest smartphone CPU and the fastest smartphone GPU. The GPU is especially important for gaming.
7:57 p.m.: Apple particularly praises the video function of the new iPhone. According to the company, the device should have the best video properties on a smartphone. Among other things, slow-motion video is also possible with the selfie camera. In addition, videos can be created in 4K at 60 frames per second.
7:54 p.m.: With the help of the new software, such as a night mode, the iPhone 11 should be able to take good photos even in low light. So far, iPhones have been inferior to Google or Huawei devices in this regard.
7:50 p.m .: The iPhone 11 has a liquid retina display with a diagonal of 6.1 inches. Apple names Dolby Atmos as the sound. The double camera has twice 12 megapixels (MP). Apple has installed a wide-angle lens and an ultra-wide angle of 120 degrees.how to write an argumentative essay conclusion Better photos should be possible with the help of the software.
7.47 p.m.: Now come the iPhones. Apple shows the iPhone 11. According to Apple, the smartphone is made of glass on the front and back. The rear double camera protrudes from the housing. The devices come in six colors.
New Apple Watch version with more functions A developer introduces the emergency functions of the new Apple Watch. (Source: Screenshot: Apple)
7.44 p.m.: The Apple Watch Series 5 devices start at $ 399 and come with Watch OS 6. The Apple Watch Series 3 with GPS will cost $ 199 in the future.
7.40 p.m.: Also new: a compass function and more safety functions. The SOS function has been expanded so that it can be used in more countries – even without an iPhone. There are also more bracelets for smartwatches.
The Compass app on the # AppleWatch5 is great for geocaching &# 128523; #AppleEvent
– Christmas mask ghost &# 127876;&# 128567; (@Geiststreicher) September 10, 2019
7:37 p.m.: Apple shows the Series 5 of the Apple Watch. Among other things, the new devices should have a better screen so that users can see the information on the display from several angles. The screen should also be able to remain switched on permanently. The battery should last a whole day.
7:35 p.m.: According to Apple, 400,000 people took part in a heart study on the Apple Watch. Apple announced that the company is currently working on three new health studies: a hearing study, a study of the menstrual cycle and an exercise study. Those who want to take part in the studies can do so with the help of the new "Apple research app" to do. According to Apple, this will be available in the USA.
The medical studies that Apple conducts with universities make sense to me and interlink technology and medicine – I hope that #AppleEvent will bring something to science
– David (@MrCrickethill) September 10, 2019
7:29 p.m.: Now it’s the turn of the Apple Watch. In order to present the advantages of the device, Apple shows videos of customers whom the Smartwatch has helped in everyday life. Among other things, it is often reported that the Apple Watch is said to have saved lives thanks to its ECG function. Here you can read more about it.
As shown in the video, I also find the awards / achievements and the rings on the Apple Watch very motivating. I’ve done a lot more exercise since I got the Apple Watch. #AppleEvent
– Thomi &# 128293; (@PacMcHD) September 10, 2019
New generation of iPads is coming
7:27 p.m.: The new iPads are said to be made of 100 percent recycled aluminum and cost $ 320. Pre-orders are now possible, Apple announced. The devices come with the iPadOS operating system.
7:23 p.m.: The new generation of iPads should have more pixel density and be faster than comparable PCs, says Apple. Among other things, more multitasking should be possible with the new iPads.
Oho, the basic iPad is new. 10.2" Retina Display, has the A10 Fusion Chip and finally has the Smart Connector. #AppleEvent
– Tech-Dad (@ TechDad1977) September 10, 2019
7:19 p.m.: Now Tim Cook begins a hymn of praise for the iPads and adds: "We are looking forward to the future of the iPad like never before". The group presents the seventh generation of the devices.
Apple TV + also costs five dollars a month
7:19 p.m.: Apple TV + will be available in more than 100 countries from November 1st. This service should also cost $ 4.99 in a family subscription. And: Anyone who buys an iPhone, iPad or Apple TV should receive Apple TV + free of charge for one year.
7, 2 p.m.: Next, Apple is announcing the Apple TV +, another streaming service. In advance, the company already had trailers for series and for "The Morning Show" Advertised the service. The content is produced exclusively for Apple TV +. At the presentation in Cupertino, the group is now showing a trailer "lake". The series is set in the future where much of humanity is blind.
Apple Arcade is the beginning
7:12 p.m.: Apple Arcade will be available in more than 150 countries starting September 19. Players will have access to more than 100 titles. The subscription will cost $ 4.99 a month as a family subscription. In addition, users can test the offer for one month free of charge.
7:10 p.m.: In order to show the possibilities of Apple Arcade, Apple asks representatives from various gaming studios on stage, such as the well-known developer Konami or Capcom. They present games for Apple devices like the iPad.
7:04 p.m.: In contrast to previous years, Apple does not provide any marketing updates, but comes straight to the point: First there is news about Apple Arcade. This is a subscription service for games.
7:02 p.m.: The big Apple event starts with a slight delay. Like every year, Tim Cook takes the stage. He announces that many products will be presented this year.
It starts at 7 p.m., Apple starts its product launches at its headquarters in Cupertino. Three new iPhones as well as updates for iPads and the Apple Watch are expected. Further information can be found here.
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Last year, Apple presented three new iPhones, among other things: the iPhone Xr, the iPhone Xs and the iPhone XS Max. The cheapest device started at 849 euros, the most expensive device cost 1,649 euros. All information can be found in our ticker from 2018.
The live stream is broadcast on the Apple homepage. For the first time, fans can also follow the event on YouTube. Here is the stream.
Sources used: Idealo: "iPhone price forecast"Own research
Three years ago, EU Commissioner Margrethe Vestager caused a stir with the additional tax demand of 13 billion euros from Apple. Now the two sides meet in front of the EU court. The US tax reform has made the conflict even more complex.
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In the dispute between Apple and the EU Commission over the 13 billion euros back tax payment in Ireland, things are getting serious. The two sides will meet on Tuesday and Wednesday with their arguments before the EU court. EU competition commissioner Margrethe Vestager asked Apple in August 2016 to pay the billions in Ireland because the country had granted the iPhone group illegal special treatment in terms of tax conditions. Apple – and Ireland too – deny that.
At the heart of the dispute is where corporate profits should be taxed. From the Commission’s point of view, Apple ordered income "Administrative offices" that existed only on paper instead of paying taxes in Europe. The company explains that a large part of its profits are taxable in the USA, because the development work creates the values there.
Profits were only temporarily parked
According to Apple’s interpretation, the profits accumulated in Ireland were only temporarily parked there. Apple boss Tim Cook was one of the CEOs who sharply criticized the US tax conditions for income from abroad at the time. In the US, up to the tax reform that came into force in 2018, 35 percent was due on foreign profits of American companies. With the reform of President Donald Trump, a discount was due on the accumulated profits at a significantly lower rate – which at the same time had to be paid regardless of whether the money was transferred to the USA.
Apple was one of the many American companies that then brought billions back home. The US government had accordingly also emphasized that it was entitled to the tax payments. According to data from January 2018, Apple paid around 38 billion dollars in taxes on the mountain of money of 252 billion dollars stored abroad. The EU Commission then emphasized that the move did not change the requirement to pay taxes in Ireland. Apple deposited 14.3 billion euros including interest in an escrow account.
For Vestager, who is also supposed to shape digital policy more strongly in the new commission, the case against Apple was one of the highlights of their career so far. The outcome of the dispute could set the course for the taxation of US companies and the future course of action against technology giants. In the future, Vestager’s tasks could include drafting a European tax for digital companies.
The emotions kept boiling up around the argument.